South Burlington, VT – In a partnership expected to elevate Vermont’s travel and tourism business, Ski Vermont and Heritage Aviation today announced a formal cross-promotional marketing agreement.
The new partnership establishes Heritage Aviation as the official air charter, Fixed Base Operator (FBO), and aircraft maintenance services partner of Ski Vermont. Ski Vermont is the association of Vermont’s 18 alpine and 30 Nordic ski areas.
“Ski Vermont and Heritage Aviation share a passion for providing the highest quality service,” said Parker Riehle, President of Vermont Ski Areas Association. “Ski Vermont’s work with Heritage Aviation will introduce general aviation passengers and aircraft owners to the distinction and authenticity of Vermont’s mountain lifestyle,” he continued.
“These customers want the best of the best in service and quality—and we’re certain that Vermont is, in fact, the best and most authentic winter experience. Best of all, this is the type of partnership that enhances the role socially responsible employers like Ski Vermont and Heritage Aviation play in Vermont’s economy, environment and communities.”
Affiliation with Ski Vermont provides Heritage Aviation with the ability to leverage its association with the Vermont winter brand and Vermont’s world renowned skiing and snowboarding industry, said Heritage’s Public Relations Manager, Julia Atherton.
“This exciting partnership provides Heritage Aviation customers with a world-class winter experience on top of our industry-leading aviation services,” Atherton said. “Perhaps most importantly, our relationship allows us to reach out to our domestic and international clients who are attracted to the many amenities and advantages of Vermont’s mountain lifestyle.”
ABOUT SKI VERMONT
Ski Vermont (Vermont Ski Areas Association) serves its 18 Alpine and 30 Nordic member resorts in three major areas: governmental affairs, marketing and public affairs. It is a private non-profit trade association founded in 1969 to foster a legislative, economic and social environment in which the state’s ski industry can grow and prosper. The association’s priorities include environmental integrity, enhancing economic and social contributions to the state’s welfare, and promoting Vermont as the premier destination for winter tourism. Ski Vermont: Winter in its Original State. For more information, visit www.skivermont.com.